Sign-ups play a great role in taking your website design services closer to people. Increasing the number of registered members is highly beneficial for any site to boost its sales. Sign-ups may be of different forms like users creating an account for your web services, for email newsletters, to get updates about services etc.
There are several factors in a website that determine the success rate of users’ sign-ups. Excellent design and good content play crucial roles in making users sign up on your site. There are some simple strategies by which you can increase sign-ups on your website. Here are some of them:
Keep the Sign-up Form Simple
The goal of getting users to sign-up on your site can be easily attained by keeping your sign-up procedure as simple as possible. Most users do not like to fill up long forms. It would be better if your sign-up form contains only the most required fields like email id or username and password. If it is related to some financial transaction, make sure you include the necessary fields related to credit cards and shipping details. It’s also a great idea to let users sign-up through social media profiles.
Employ Pop-ups for Sign-up
Having an extra page for the sign-up makes users leave the page they are on just for the sign-up process. Users may get distracted when they are forced to go to a new page. Instead, it would be good if the sign-up form is presented in a modal window on the screen. Users can directly fill in the details without having to leave their current page. As the modal window shades out the rest of content on the screen, users can focus more on their form content. It should be noted that pop-ups can increase the sign-ups on a site by 50%.
Offer Freebies
Offering an incentive to the people who sign-up on your website would encourage a lot of users to do so. People usually like to receive things for free. Your freebies do not have to be a physical gift always. It can even be an e-book or e-magazine for free sign-ups and an upgrade or trial service for paid subscriptions.
Attract Visually
People usually look at the visual elements first of all, when they enter any website. Users who are visually impressed will then look into the content and the rest of your website’s stuff. Hence, the design and the layout of your website matter a lot. Do use visual images, icons and buttons that are self-explanatory. Embed an image along with the usual ‘sign-up’ word to grab users’ attention. Attracted users will definitely sign-up on your website.
Create Brand Value
People are often more inclined to branded stuff. Creating a brand value for your site would help you to increase the sign-up rates. Mention the popular brands associated with your sites, if there are any. Let users know about famous people who have signed-up on your site. Do not hesitate to display the growing number of active subscriptions on your website. These factors will evoke interest among people to sign-up.
A solid customer base is important for any business to sustain in the global competition. By making users sign-up on your website, you can increase the number of active subscriptions which in turn would help you earn more profit than your competitors.
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